Sales Process Optimization
Diagnose friction in your sales motion and redesign the stages, activities, and handoffs that determine whether deals close or stall.
Learn MoreB2B Sales Consultant
Transform Your Sales Engine
I partner with B2B leadership teams to redesign their sales process, sharpen their forecast, and build go-to-market strategies that actually work.
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Trusted by sales leaders at
Fortune 500 Enterprises High-Growth SaaS PE-Backed Firms Mid-Market B2B Scale-Up Tech
About Dalton
I help B2B organizations stop leaving money on the table
With over 12 years in B2B sales leadership — including VP roles scaling organizations from $5M to $50M ARR — I've seen every version of a broken sales process. I know what it looks like from the inside, and I know exactly how to fix it.
My work isn't about motivation or theory. It's about redesigning the systems, processes, and thinking that determine whether your revenue engine compounds or stalls.
More About My Approach
What I Do
How I Can Help
Six areas where I work with B2B sales organizations to create durable, compounding improvements.
Revenue Forecasting & Analytics
Replace gut-feel forecasts with data-driven models built from your own win-rate history, deal velocity, and pipeline coverage metrics.
Learn MoreDeal Review & Coaching
Structured deal reviews using MEDDPICC diagnostics to identify gaps, accelerate stuck deals, and build repeatable coaching habits.
Learn MoreGo-to-Market Strategy
Build a GTM strategy grounded in a sharp ICP, a clear primary motion, and the right sequencing from land to expand.
Learn MoreSales Team Enablement
Equip reps and managers with the messaging, playbooks, and skill frameworks needed to win at every stage of the buying process.
Learn MoreExecutive Sales Advisory
Ongoing advisory for CROs and VP Sales navigating growth inflection points — from $5M to $50M ARR and beyond.
Learn MoreBy the numbers
Results That Speak for Themselves
150+
Clients Served
92%
Forecast Accuracy
$2B+
Pipeline Reviewed
12+
Years Experience
Client Stories
What Leaders Say
Dalton didn't just improve our forecast — he rebuilt the entire methodology. We went from 60% forecast accuracy to 87% in two quarters. Our board meetings are now a completely different conversation.
Sarah Chen
CRO, Meridian SaaS
We brought Dalton in when we were stuck at $12M ARR for 18 months. He identified three structural problems in our GTM in the first week. Six months later we were at $19M and closing faster deals.
Marcus Oduya
VP Sales, Trellis Analytics
The deal review framework Dalton implemented changed how my entire team thinks about pipeline. Reps are more rigorous, managers are more useful in reviews, and we have a shared language for what's real.
Jennifer Hartley
Chief Commercial Officer, Apex Revenue Partners
Insights
Latest Writing
April 15, 2026 7 min read
The Buying Committee Has 10 People in It. Your Deal Strategy Needs to Account for All of Them.
B2B buying committees now have 10 stakeholders. 74% experience internal conflict. A mapping cadence that replaces the single-champion deal model.
buying committee stakeholder mapping
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March 5, 2026 7 min read
The Land-and-Expand Math: Why $50M+ ARR Companies Get 60% of New Revenue from Existing Customers
Companies past $50M ARR generate 60% of new revenue from existing customers. The architectural choices that turn expansion into a compounding motion.
land and expand NRR
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January 29, 2026 7 min read
The Pipeline Coverage Myth: Why 3x Doesn't Mean You'll Hit Plan
The "3x pipeline" rule is one of the most dangerous shortcuts in B2B sales. A coverage model based on stage progression, not dollar multiples.
pipeline forecasting
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Ready to start?
Let's build a revenue engine
that doesn't stall
Most engagements begin with a single conversation. No pitch, no pressure — just an honest look at what's holding your revenue back.